Advancing Industrial Motion: AutomationDirect Expands Cable Management Portfolio with Murrplastik’s High-Performance Drag Chains
In the modern landscape of high-speed automation, the reliability of a robotic system is often dictated not by the sophistication of its software, but by the integrity of its physical infrastructure. As robotic arms, packaging machinery, and dynamic motion platforms push the boundaries of speed and cycle counts, the protection of sensitive power and data cables has become a critical engineering challenge. Addressing this, AutomationDirect has announced a significant expansion of its industrial connectivity catalog, integrating the Murrplastik MP35 and MP45 series drag chains into its offering.
Designed to meet the rigorous demands of high-cycle industrial environments, these new cable carrier solutions represent a convergence of durability, noise reduction, and modular convenience. By incorporating proprietary technologies such as EVOSILENCE and the SOFT-STOP system, AutomationDirect aims to provide plant managers and systems integrators with a robust solution for extending the service life of critical machine components.
Main Facts: The Intersection of Performance and Protection
The introduction of the Murrplastik MP35 and MP45 series marks a strategic move by AutomationDirect to bolster its cable management segment. These drag chains are engineered specifically for applications where dynamic movement is constant and the risk of cable fatigue is high.
Technical Specifications and Capabilities
The MP35 and MP45 series are constructed from high-grade polyamide, a material selected for its exceptional wear resistance, thermal stability, and mechanical strength. These drag chains provide a secure housing for complex cable bundles, ensuring they remain protected from environmental contaminants, mechanical stress, and tight-radius bending that can lead to early failure.
- MP35 Series: Designed for medium-duty applications, this series accommodates cables and hoses with diameters up to 30 mm (1.18 in.). It is ideal for robotic grippers and smaller motion platforms where space-saving is a priority.
- MP45 Series: Catering to more robust industrial requirements, this series supports larger cable bundles up to 40 mm (1.57 in.), making it a preferred choice for heavy-duty packaging machinery and multi-axis assembly systems.
Key Technological Differentiators
The standout features of these series lie in their focus on operational longevity and acoustic management:
- EVOSILENCE Technology: In industrial settings where noise pollution is a safety and regulatory concern, the EVOSILENCE technology is a game-changer. By optimizing the link geometry and material damping properties, these chains reduce operating noise by up to 10 dB(A)—a significant reduction that contributes to a more ergonomic shop floor environment.
- SOFT-STOP System: Dynamic motion often introduces "shock" to the chain links at the end of their travel. The SOFT-STOP system effectively limits stress and mechanical wear during these transitions, significantly extending the lifecycle of the chain and the cables contained within.
Chronology of Cable Management Evolution
The evolution of cable management has tracked closely with the rise of the "Smart Factory." In the early decades of industrial automation, cables were often left unsupported or bundled loosely, leading to frequent downtime and "cable spaghetti" that made maintenance a nightmare.
- The Early Era: Simple, static conduit systems sufficed for stationary machinery. However, as robotics entered the scene in the late 20th century, the need for flexible protection became evident.
- The Rise of Drag Chains: The mid-2000s saw the widespread adoption of engineered plastic cable carriers (drag chains). Manufacturers began focusing on modularity, realizing that downtime for maintenance was just as costly as a hardware failure.
- The Current Phase (2020–Present): Today, the focus has shifted toward high-speed, high-frequency motion. The integration of Murrplastik’s solutions by AutomationDirect reflects the current industry requirement for "set and forget" reliability. By streamlining the supply chain for these components, AutomationDirect is aligning itself with the needs of Industry 4.0, where uptime is the primary KPI.
Supporting Data: Why "Dynamic" Matters
In high-speed robotic applications, a cable can undergo millions of cycles over its service life. Without proper drag chain support, the internal conductors are subjected to repeated tension, compression, and torsional forces.
The Physics of Cable Fatigue
When a cable is bent beyond its minimum bend radius, the copper strands experience microscopic cracks. Over time, these cracks coalesce, leading to intermittent signal loss or complete power failure. Drag chains solve this by forcing the cable into a pre-defined, gentle curve, ensuring that the "bend radius" is never compromised.
Modularity and Maintenance Efficiency
A critical data point for maintenance managers is the "Mean Time to Repair" (MTTR). The MP35 and MP45 series prioritize this through:
- Snap-Open Access: Both series feature an innovative design that allows for snap-open access from either the inside or outside bend radius.
- Zero-Downtime Installation: Because the chains do not need to be removed from the machine to add or replace cables, technicians can perform maintenance during short windows of inactivity, significantly reducing operational downtime.
- Customization: The modular nature of the links allows for precise length adjustments, while optional separators allow engineers to organize cables by type (e.g., separating high-voltage power cables from sensitive data communication lines to prevent electromagnetic interference).
Official Perspectives: The Value Proposition
AutomationDirect has long been recognized for its "customer-first" approach, providing technical resources and transparent pricing that democratize access to high-end industrial components. By bringing Murrplastik’s technology into their ecosystem, they are validating a specific engineering philosophy.
While Murrplastik brings the pedigree of precision German engineering, AutomationDirect provides the logistical infrastructure that allows these parts to be delivered overnight to facilities across North America. Industry analysts suggest that this partnership is a reaction to the growing "robotization" of the logistics and food-and-beverage packaging sectors.

"Reliability in motion is the cornerstone of modern production," noted a spokesperson close to the product release. "By offering chains that aren’t just durable but also acoustically optimized, we are giving our customers a tool that addresses both the long-term maintenance costs and the immediate environmental quality of their workspace."
Implications: The Future of Industrial Connectivity
The integration of advanced cable management into standard industrial catalogs has far-reaching implications for the manufacturing sector.
1. Enhanced Longevity of Robotic Assets
Robots are a massive capital expenditure. The cost of a robot is easily eclipsed by the cost of the unplanned downtime it causes if it fails. Drag chains are an "insurance policy" for the robot’s "nerves" (cables). By adopting these new series, plants can expect a measurable increase in the MTBF (Mean Time Between Failures) of their robotic cells.
2. Standardization of Maintenance Procedures
With the availability of modular, snap-open chains, maintenance teams can standardize their cable management protocols. Instead of bespoke or improvised solutions, teams can utilize a uniform system across different machines, simplifying spare parts inventory and reducing the learning curve for new technicians.
3. Sustainability and Noise Reduction
As manufacturing facilities move closer to urban centers or exist within shared industrial parks, noise regulation is becoming stricter. The 10 dB(A) noise reduction offered by EVOSILENCE technology is not merely a comfort feature; it is a compliance feature. Reducing noise levels helps facilities adhere to occupational health and safety standards without the need for expensive sound-dampening enclosures.
4. Integration into Digital Transformation (Industry 4.0)
While drag chains are mechanical components, they are the backbone of the digital signals that run the factory. Reliable cable management ensures that data packets remain uncorrupted and power delivery remains consistent—both of which are necessary for the accurate sensor feedback required by AI-driven predictive maintenance systems.
Conclusion: A Strategic Investment
The addition of the Murrplastik MP35 and MP45 series by AutomationDirect is more than just a catalog update; it is an acknowledgment that in an era of high-speed automation, the "small" components are often the most vital.
For the systems integrator, the facility manager, and the machine builder, these drag chains offer a synthesis of protection, ease-of-use, and acoustic intelligence. As robotic applications continue to evolve in complexity and speed, the shift toward standardized, high-performance cable management systems—like those now offered by AutomationDirect—will be the standard, not the exception.
By leveraging the snap-open design, the vibration-dampening SOFT-STOP system, and the noise-reducing EVOSILENCE tech, industry professionals are better positioned than ever to ensure that their dynamic motion applications remain efficient, quiet, and reliably operational for years to come.
For more information on the full specifications, technical documentation, or to integrate these solutions into your next project, visit automationdirect.com.





