Beyond the Chrome Ceiling: How Maxterial is Redefining Industrial Surface Engineering
For decades, the industrial world has relied on a double-edged sword: hard chrome. From the hydraulic cylinders powering construction equipment to the precision-engineered landing gear of aerospace platforms, hard chrome has served as the industry standard for wear and corrosion resistance. Yet, it remains an environmental and logistical liability. As global supply chains tighten and environmental regulations regarding hexavalent chromium intensify, engineers have long sought a viable, high-performance alternative.
Maxterial, a California-based materials science firm, has emerged as a disruptor in this space with its flagship technology, MaxShield. By treating coating thickness and uniformity as tunable design variables rather than process constraints, Maxterial is poised to replace not only traditional chrome but also the fragmented, often inefficient alternatives—such as thermal spray coatings—that have complicated engineering workflows for years.
The Engineering Impasse: Why Chrome is No Longer Enough
Hard chrome plating has dominated the sector for good reason: it is hard, wear-resistant, and relatively inexpensive. However, its limitations are increasingly difficult to ignore. In harsh, corrosive environments—such as offshore drilling sites, marine applications, or high-pressure hydraulic systems—chrome often falls short.
To mitigate these risks, many industries have turned to thermal spray coatings, such as tungsten carbide. While these offer superior durability, they introduce their own set of engineering headaches. Thermal spray is a "line-of-sight" process, meaning it struggles to reach internal surfaces, deep bores, or complex geometries. This limitation forces designers to choose between suboptimal coatings for internal surfaces or complex, multi-stage manufacturing processes.

Furthermore, the environmental burden of hard chrome is severe. The process is energy-intensive and produces hazardous byproducts that necessitate stringent safety protocols. Consequently, many Original Equipment Manufacturers (OEMs) have outsourced their plating to specialized third-party vendors, leading to a "hodgepodge" of supply chains. This fragmentation makes quality control, component qualification, and maintenance a logistical nightmare.
A New Paradigm: Coating as a Design Variable
At the heart of the MaxShield solution is a shift in philosophy. As Mehdi Kargar, CEO of Maxterial, explains, traditional coating processes are dictated by the limitations of the medium, not the requirements of the part.
“Thickness is the number one design factor in coatings,” Kargar notes. “Thickness is equal to unit economy. The amount of labor, time, electricity, and material—it’s all thickness.”
MaxShield breaks this cycle by utilizing an electrochemical deposition process that allows for unprecedented control. Unlike thermal spray, which is constrained by geometry, MaxShield can be applied to both internal and external surfaces with high uniformity. It can be deposited in thicknesses ranging from sub-micron levels (approximately 500 nm) to tens of microns.

For the design engineer, this means the coating is no longer a fixed variable they must design around. Instead, it is a tool they can optimize. Engineers can now fine-tune the thickness to meet specific wear-life requirements and corrosion targets without being locked into a high, wasteful minimum. This level of precision reduces the need for expensive post-processing, such as grinding, and allows for more elegant, efficient mechanical designs.
Supporting Data: The Efficiency of Uniformity
The "throwing power" of a coating—its ability to deposit uniformly across complex geometries—is where MaxShield truly separates itself from the status quo.
In conventional electroplating, low throwing power leads to excessive buildup on edges and corners, while internal bores or recesses remain under-protected. This requires extra material to be applied to ensure the weakest point meets specifications, which in turn necessitates extensive grinding to correct the profile.
Maxterial’s internal testing and industrial case studies show that MaxShield provides:

- Reduced Post-Processing: By achieving superior uniformity, manufacturers can eliminate or significantly reduce the need for secondary grinding operations, shortening production cycles.
- Enhanced Service Life: In high-pressure applications like work rolls in steel mills, traditional chrome often fails due to uneven wear profiles. MaxShield’s uniform application ensures that the roll maintains its profile longer, preventing the local "high spots" that cause defects in finished sheet metal.
- Lowered Carbon Footprint: Because MaxShield is more efficient and avoids the massive energy expenditure associated with traditional hard chrome lines, it offers a sustainable pathway for companies committed to ESG (Environmental, Social, and Governance) goals.
Official Perspectives: Navigating the Defense and Aerospace Frontier
The path to replacing hard chrome is not merely technical; it is regulatory and cultural. Aerospace and defense, two of the most demanding sectors, are notoriously cautious about adopting new materials. Maxterial is addressing this through a strategic, phased approach.
"Every industry cares about fatigue, but not every industry cares to measure it," says Kargar. "Aerospace engineers, they care about that a lot, because they put things in the sky and they don’t want people to die."
Maxterial is currently working with partners to conduct extensive fatigue and durability testing that meets the rigorous standards of the aerospace industry. By running their coating through these extra layers of qualification, they are proving that MaxShield can handle long-term cyclic loading, temperature fluctuations, and the extreme stress states typical of landing gear and aerospace actuators.
This validation is bolstered by the U.S. Department of Defense, which has selected MaxShield for the Environmental Security Technology Certification Program (ESTCP). This program, which focuses on demonstrating and validating high-performance, environmentally sustainable alternatives to traditional hazardous materials, serves as a crucial endorsement of the technology’s viability in mission-critical applications.

Implications for Industry and Supply Chains
The adoption of a "one-fits-all" coating solution has profound implications for the manufacturing sector. Currently, an OEM might use chrome for standard cylinders, a different spray for offshore components, and yet another treatment for internal bores.
By consolidating these needs into a single, high-performance platform like MaxShield, companies can:
- Vertical Integration: With a safer, more controllable process, companies can bring coating operations back in-house, reducing reliance on external vendors and mitigating supply chain lead-time risks.
- Simplified Specification: Instead of managing dozens of different coating specifications, engineering teams can standardize their designs, accelerating prototyping and reducing the complexity of their Bill of Materials (BOM).
- Sustainability as a Competitive Edge: As electric vehicle (EV) manufacturers and automated robotics firms look to reduce their "embedded carbon," the ability to tout a cleaner, more efficient coating process becomes a marketing and operational advantage.
Conclusion: A Quiet Revolution in Materials
While coatings are often relegated to the final steps of the manufacturing process, they are the silent sentinels that protect our global infrastructure. By moving away from the hazardous, inflexible nature of hard chrome and toward a design-centric, tunable, and uniform solution, Maxterial is not just providing a coating; they are providing a new vocabulary for mechanical design.
As the industry moves toward greater electrification and autonomy, the importance of "getting the coating right the first time" will only grow. For the engineers building the machines of tomorrow, the ability to specify performance with precision, rather than accepting the limitations of yesterday’s technology, represents a significant step forward in industrial capability. Through MaxShield, the future of surface engineering looks more uniform, more sustainable, and—most importantly—more capable than ever before.





